The Chicago Interactive Marketing Association is a professional organization comprised of Agencies, Freelance individuals and Corporations that has grown over 425% in the last three years. Their old site, which ran on a proprietary ColdFusion CMS, wasn’t enough to support the growth, and the organization wasn’t making money with their site. I worked as the Project Manager on the launch of the new site, responsible for wireframe documents, front-end development and training for the end-users on the custom-built CMS. With primary foci being placed on SEO (always looking to increase presence) and making the site a “break-even” proposition, the site now pays for it’s own operation costs with the added functionality of “Job Postings” and enjoys higher natural search results in top search engines.

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