Partners.Restaurant.com

Restaurant.com was looking for a little help in updating their Partners site – a microsite focused on informing, and gaining leads, from restaurants. Providing the information needed to several different, distinct market segments – the challenge was how to speak to each group as a whole. After a series of Persona Development Workshops, we were able to finesse the information out of the client, leading the Creative Director to tried-and-true eCommerce tactics that accomplished that goal. The results have been phenomenal, leading to additional work within Restaurant.com.

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