Stephen Schmidt.

PERL Mortgage, a leading Chicago-based mortgage broker, felt the need to redefine it’s image. Starting out with a presence from a cookie-cutter, off-the-shelf CMS wasn’t enough to stand out from the crowd. Working with their in-house creative team, as well as top-notch SEO specific copywriters, we re-architected and re-launched PERL Mortgage as a premiere and consumer-friendly mortgage broker. Since the launch in May of 2007, web-based inquiries and references had increased by 37%, even in this downturn economy.

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The Chicago Interactive Marketing Association is a professional organization comprised of Agencies, Freelance individuals and Corporations that has grown over 425% in the last three years. Their old site, which ran on a proprietary ColdFusion CMS, wasn’t enough to support the growth, and the organization wasn’t making money with their site. I worked as the Project Manager on the launch of the new site, responsible for wireframe documents, front-end development and training for the end-users on the custom-built CMS. With primary foci being placed on SEO (always looking to increase presence) and making the site a “break-even” proposition, the site now pays for it’s own operation costs with the added functionality of “Job Postings” and enjoys higher natural search results in top search engines.

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DesignIndustries created a revolutionary home improvement product that needed a website with an equal amount of pizzazz as the product. The design itself was nice and clean - it was up to me to ensure this site launched just as cleanly - and in time for their unveiling at a national trade show. The complex database structure driving the clean site and the multiple wireframe documents all led to a happy consumer that finally saw the website as a valid sales channel.

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In 2006, my current employer wanted a unique holiday greetings to send to his contact and customer email list. Curious to do something beyond just an “email” - he asked that Schadenfreude Media, LLC create a unique experience to celebrate the holidays. What resulted was a “Choose Your Own Adventure” done using Adobe Flash and video. This project led to exposure in Crain’s Chicago Business, The Chicago Tribune and several projects for both companies in 2007.

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