| Director of eCommerce |
AlphaZeta Interactive |
2008 – Current |
- Motorola
- Utilizing heatmapping and analytics data, redesigned website to increase Conversion 2x; Decrease Bounce Rate by 23%; Increase AOV by 6% and Increase Average Order Items from 1.2 to 2.2
- Worked with Internal Business Unit to develop and maintain a Merchandising Calendar to provide creative/specials every week of the year
- Engaged with Global SEO teams to develop landing page creative and content based on their direction
- Led the review eCommerce platform solutions, creating RFP, solution-matrix and peer review of proposed solutions
- Pages per visit increased 22% – these do not include check-out pages
- Site search usage drop 35% after implementing new a homepage design, people were able to find what they were looking for faster
- Gold Coast Tickets
- Efforts led to a 22% YOY sales increase
- Increased customer engagement resulted in 45% increase to returning visitors
- Increased Page Rank/SERP through a collection of manual keyword and system-driven search engine optimizations
- Completed Checkouts increased by 14%
- Won 2 awards for eCommerce and Design (Tower Award, CIMA Excellence Award)
- Restaurant.com
- Worked closely with the Creative Director to define Strategy, and develop ‘personas’ to assist RDC in discovering who their customer is
- Customer interaction with the site increased 40% within the first 5 weeks since launch
- Leads generated from the site increased by 15% over performance from last version of the site
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| Senior Production Manager |
AlphaZeta Interactive |
2004 – 2008 |
- Manage the hosting portion of business – including transference of sites, oversight of technical considerations
- Lead the internal team on testing cycle of new software and websites, as well as create instruction manuals based on custom CMS solutions
- Work as the main conduit between our development and creative teams – understanding the strengths of each team, and ensuring that the customer ends up with the right solution
- Hyatt
- Led the development and execution of a project in a “last minute scenario”
- Delivered to client a unique mix of video and interaction, driven by the “Big Idea” that was developed within sessions with Creative Director
- The source of Keyword Campaigns, Print Marketing, and viral leads – bringing in over 1200+ warm leads a week
- Marbles: The Brain Store
- Syndicated catalog to Shopzilla, Bing, Yahoo! and Google – increasing visits by 32% and purchases by 13%
- Developed the strategy of not competing on price, but rather on experience – leading to ‘stickier’ visits, more interest from customers, and eventual purchase
- Drove the Q4 email, keyword and marketing/merchandising campaign that led to 6x YOY sales performance
- Aon Risk Map
- Developed Flash-based interface for spreadsheet data indicating Political, Economic and other risks in over 200 countries worldwide
- Established wireframes, workflow and development environment for all necessary teams
- Maintained the ‘evergreen’ nature of the project by selling client on Update Feature that imports XLS data
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| Network and Systems Administrator |
Robinson & Maites, Inc |
1998 – 2004 |
- Responsible for the development and maintenance of all technology within the Agency’s MAC and Wintel network
- Developed and executed of an online/real-time proofing system
- Composed a handbook for easy MS Office practices
- Redesigned and maintain the corporate website
- Helped increase new business through the use of directed web efforts
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| Writer/Producer |
Schadenfreude Media, LLC |
1997 – Current |
- Responsible for all web and email initiatives
- Directly in charge of all company branding
- Manage off-site Industrial, Short Film and other business ventures of the LLC
- Manage a company mailing list of 2500+ – keeping best practices and privacy at the forefront
- Oversee travel itineraries – directions, accommodations, rehearsals and performances for stage shows
- Writer and Performer on “Schadenfreude” on Chicago Public Radio (2003-2006)
- Produced the viral video: “Opening Day: Cubs biggest fan” featured on Tosh.0, FOX News, WBEZ and others (over 500k views since April 1)
- Curated and edited content for Schadenfreude.net – developing syndicated content for other sites
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| Systems Analyst |
Nuveen Investments |
1997 – 1998 |
- Provided second level support for over 750 employees across the country
- Developed an Intranet and Help Desk Handbook to not only assist in the training of new employees but also allow self-sustained support from end-users
- Performed network and desktop hardware support
- Created an “install-on-demand” antivirus update process
- Maintained/Created HD images of software used by varying departments to ensure quick setup of new hires
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